The more voices, the better the benchmark. The Traceability Barometer works only when the people doing the work—producers & cooperatives, traders & processors, and brand owners—share what’s really happening. Your 10-minute input directly improves the quality of the report everyone will use.
What is the Barometer?
The Traceability Barometer aims at benchmarking first-mile traceability across key agricultural commodities—highlighting progress, gaps, and priorities for producers/coops, traders/processors, and brand owners amid evolving compliance and sustainability challenges.
This edition is led by Farmforce, in collaboration with Meridia, and fielded independently by NielsenIQ.
Take the survey
- Closed-ended & role-based: you’ll only see questions relevant to your work.
- Anonymous by design: results are reported in aggregate; no company or individual is identified.
- Focused topics: traceability depth (facility → farm/plot), first-mile data & verification, tool adoption/satisfaction, current challenges, next-year priorities.
Why your voice matters
- Better data = better decisions: a broader, more diverse sample produces stronger, more credible benchmarks the sector can act on.
- Peers learning from peers: this is practitioners speaking to each other, not theory—practical signals on what’s working and what’s not.
- Please share it: if you work with relevant teams or partners, pass the link on. Each additional response improves the report’s value.
What happens next
- Survey in the field: now (via NielsenIQ)
- First release: Amsterdam Cocoa Week 2026 (cocoa focus)
- Full report: end of February 2026
- Global results webinar: late Feb / early Mar (date TBC)
- Coffee session: World of Coffee, Brussels (June 2026)
About the 2023 edition
The 2023 Traceability Barometer established baseline insights on first-mile maturity, challenges, and priorities across the value chain. The 2026 edition will build on that baseline to show where the sector has moved, and where it hasn’t.
