We’re a mission-driven business that focuses on purpose. And our purpose is to focus on the place where the toughest sustainability challenges occur and where we can have the most impact: the first mile. Our SaaS solutions provide organizations with the confidence to secure sustainable sourcing, improve farmer quality of life, and protect the environment. We turn data into tools, which means more vetted acres, more measurable impact on communities, more financial opportunities for farmers, and more clarity for customers. All this is made possible by our dedicated, diverse team of experts who share a determination to make the world a better place.
The Farmforce culture is distinguished by four core values that are embedded in everything we do.
Providing the confidence that comes from knowing the facts about your food sourcing operations in the first mile.
Farmforce builds SaaS solutions, experiences, and interactions that embody our people. Our global fluency ensures international perspective and local adaptability in all that we do.
Grethe Viksaas
Chair of the Board
John-Arne Hørløck
Investinor
Ivar Kroghrud
Joost Van Laer
Edaphon
Bjart Pedersen
NorgesGruppen
Ola Svensson
Orkla
Mats Andersen
NorgesGruppen (Observer)
Torjus Falkanger
Investinor (Observer)
Our Management Team comprises passionate experts from diverse backgrounds, each bringing unique value to address the sustainability challenges during food’s first mile.
The global fluency of the team ensures international perspective and local adaptability for customers around the world. By truly understanding our customers and the issues they face, Farmforce is ideally positioned to deliver SaaS solutions that make a positive difference.
Chief Executive Officer
Anne Jorun has significant management experience and a passion to improve the world. Her previous positions include SVP of Organization and Strategy at Scatec Solar, COO of Scatec, Interim CEO of Kjeller Innovasjon and various Board Positions as well as six years at McKinsey and Company. She holds a PhD in nuclear chemistry from the University of Oslo and CERN.
Chief Financial Officer
Chief Operating Officer
Stephanie has over 10 years’ experience in food supply chains. At a farm level, she handled the quality and logistics of fresh fruits for export to China, Japan, and Korea. She previously worked for McCormick Philippines as Product Manager and managed the local and imported retail business.
Chief Commercial Officer
Hans Christian has spent 20 years in telecoms and technology across Europe and Asia. He spent 18 years with Telenor, a large international telco, where he was Vice President in various functions within Sales, Marketing and Business Development.
Chief Product Officer
Spencer brings 19 years of commercial software delivery experience from projects around the world, deploying web and mobile technology solutions for a wide variety of customers in the financial services, mobile telecoms and agricultural sectors. At Farmforce, Spencer is currently responsible for customer facing SaaS delivery and works closely with the Sales and Product teams.
Chief Technology Officer
The toughest sustainability challenges happen in the food’s first mile. Farmforce provides the required visibility and makes it possible to address Sustainable Development Goals (SDGs) such as…
Provide access to export markets with training & certifications, & reduce fraud
Capture and analyze data to identify & follow up remediation activities
Track & access optimal input application, & improve responses to pest and disease outbreaks
Ensure crops are not grown in deforested areas, measure soil uptake, & support agroforestry
Promote sustainable use of land and sourcing only from sustainable farming areas
